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About us

Founded in 2008 by Nadira and Ryan Hurley, Vert & Vogue is a contemporary retail store in Durham, NC. We offer mindfully-made designs and personal styling, with care and joie de vivre. We curate hard-to-find clothes, shoes, accessories and home goods. At the heart of our collection is quality, design, natural fiber textiles, and manufacturing in the US and Europe. Vert & Vogue has been featured in the New York Times and recognized as a top women's store in the country. In December 2017, we became a certified B Corp. We're proud to be a part of the revitalization of downtown Durham.

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  • "Thank you for sending me this beautiful box of JOY. I had such a great time being surprised and trying on these lovely garments. I will definitely avail myself of this service again."

    - Misty A.

  • "Best shopping experience ever. They deliver on time. Prices are great and a shop where you can find all of your favorite brands in one place. I would recommend this store to anyone!"

    - Stephanie G.

  • "Beyond being the best boutique in Durham, customer service at Vert & Vogue is superb! I booked a private shopping experience, and from the moment my appointment was confirmed, staff communicated clearly and efficiently about what to expect. Nadira, Stephanie, and Kaitlin were ready for me when I arrived, with pre-selected pieces in tow. COVID procedures were followed without issue. I could not have asked for a better experience. Thank you Vert & Vogue!"

    - Khalilah J.

  • "Vert & Vogue is not only my favorite store in Durham, its probably my favorite clothing and lifestyle store in the world. I always find beautiful and unique high quality items that I wear and get compliments on. The shopping experience is top notch. It is fun and low pressure."

    - Rona S.

  • "In addition to being socially conscious, Nadira and her staff are so knowledgeable about the designers, and they strive for items that are made in the USA. Vert & Vogue is not about fast-fashion. It is about first rate customer service, and some of the most beautiful clothes that you will find in the Triangle area."

    - Brenda R.


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