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About us

Founded in 2008 by Nadira and Ryan Hurley, Vert & Vogue is a contemporary retail store in Durham, NC. We offer mindfully-made designs and personal styling, with care and joie de vivre. We curate hard-to-find clothes, shoes, accessories and home goods. At the heart of our collection is quality, design, natural fiber textiles, and manufacturing in the US and Europe. Vert & Vogue has been featured in the New York Times and recognized as a top women's store in the country. In December 2017, we became a certified B Corp. We're proud to be a part of the revitalization of downtown Durham.

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  • "This place was just wonderful. I got to Durham and realized I’d packed nothing cute for the weather. I dragged my boyfriend in for some shopping and we both ended up having a blast with the lovely, helpful staff. Such a gorgeous curation of sustainable, emerging, independent brands! I have lived in Milan, New York, and Los Angeles, and I think this was truly one of the best shopping experiences I’ve had. I left with a gigantic bag of clothes I’ll be wearing all summer. Can’t wait to go back next time we’re in town!"

    - Sarah G.

  • "Vert & Vogue has a beautiful curated selection of brands and pieces and a lovely, welcoming staff–all in a wonderful space in downtown Durham! To boot, they are a certified B corp, stock eco-friendly brands, and also have a great e-commerce site. I will definitely be a repeat customer!"

    - Emily D.

  • "Fabulous & Fun! I cannot say enough about their styles and stylists. I recently had a zoom apt where they pulled a rack of fun outfits that would fit my lifestyle, body and personality. They made me feel pampered, seen and styled with fun. It was the highlight of my month! They always find something you would not pick out yourself, yet you love! It’s nice to get fresh options for your wardrobe."

    - Regina M.

  • "Incredibly warm, accommodating and stylish staff- Stephanie is the greatest! They have an incredible selection of designers and an edgy vibe; you will not want to miss this gem in downtown Durham. I challenge you to leave empty-handed."

    - Anna W.

  • "I had such a wonderful experience at Vert & Vogue. I recently moved back to the area after living in Europe for 5 years and was having trouble finding local boutiques that catered to my personal style. When I came across V&V’s Instagram account I breathed a sigh of relief to see they carried some of my favorite American labels like Tibi and Rachel Comey but also Belgian designer Christian Wijnants! I instantly knew this was the place for me. When I visited in person, they were so welcoming and helpful. I had a great time trying things on and chatting about fashion with them. I will absolutely be back again and again!"

    - Heather S.


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