Mara Hoffman is the founder and creative director of her eponymous line of womenswear. Founded in 2000, Mara Hoffman celebrates women and the colorful world we live in. In 2015 they further committed themselves to sustainable and responsible business practices. The Mara Hoffman line uses recycled, regenerated or sustainably produced textiles whenever possible and requires all factories and partners to adhere to internationally-accepted environmental and human rights standards for responsible production. The collection is known for bright colors, fun prints, and easy feminine silhouettes.